Feeding your dog isn’t just about nutrition – it can also be a choice that impacts the environment. Conventional proteins like beef, pork, and chicken are resource-intensive, requiring large amounts of water, feed, and land. Enter novel proteins like emu, kangaroo, goat, and venison – natural, healthy options for dogs that are also gentler on the planet.
Here’s how choosing novel proteins makes a difference.
1. Environmental Impact of Conventional Proteins
Traditional livestock production contributes significantly to:
-
Greenhouse gas emissions – methane from cattle and sheep
-
Land clearing and habitat loss – particularly for large-scale farming
-
High water usage – especially for feed crops like grains and soy
-
Energy consumption – transport, processing, and storage
By reducing reliance on these conventional proteins, we can lower the environmental footprint of dog food and treats.
2. How Emu, Kangaroo, Goat, and Venison Differ
Novel proteins often come from animals that are:
-
Naturally leaner and nutrient-dense
-
Lower impact in terms of feed, water, and methane
-
Wild or pasture-raised, reducing intensive farming pressures
-
Regionally abundant, particularly in Australia
For example, kangaroo is wild-harvested under strict population management, meaning it doesn’t require feed or large-scale farming, and supports biodiversity. Goat and venison are often raised on land unsuitable for other agriculture, making them a sustainable choice.
3. Seasonal Availability & Land Use
Some novel proteins are naturally seasonal, which encourages responsible sourcing. Using animals that thrive locally and seasonally reduces:
-
Reliance on imported feed or water-intensive crops
-
Transport emissions
-
Pressure on fragile ecosystems
This approach ensures that our dog treats are both fresh and ecologically considerate.
4. Why Our Customers Love These Options
Dog owners who switch to novel proteins report benefits such as:
-
Better digestion and reduced allergies in sensitive dogs
-
Exciting variety for fussy eaters
-
Supporting an ethical and sustainable approach to feeding
It’s a win-win: your dog enjoys a tasty, healthy treat while you feel confident in a responsible choice.
5. Buying with Purpose
When you select novel protein treats, you’re:
-
Reducing environmental impact compared with conventional proteins
-
Supporting local farmers and wild-harvest programs
-
Encouraging sustainable production and biodiversity
-
Offering your dog high-quality, nutrient-rich protein
Every treat becomes a small but meaningful way to feed with purpose.
Final Woof
Novel proteins aren’t just a trendy ingredient – they’re a sustainable, ethical, and healthy alternative for your dog. By choosing treats made from kangaroo, goat, or venison, emu, buffalo or rabbit you’re helping the planet while keeping your pup happy and healthy.
Leave a comment