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Loyalty Wins Every Time

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Loyalty Wins Every Time

There is a strange compulsion to follow the US. Think Hallowe'en - trick or treat didn't exist in my childhood, Hallowe'en was just an excuse for stories about witches and ghosts.But in the past few years it has really taken off, and people found ingenious ways to celebrate this year to stay Covid safe. BFCM is another such phenomenon. Black Friday started in US as a one day instore sale to celebrate Thanksgiving. Cyber Monday was then added as ecommerce became more popular. Fast forward to today, and BFCM can be at least a week long, in some cases more. It...

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