The pet treat aisle is full of buzzwords: “natural,” “sustainable,” “organic,” "human grade", “wild-caught.” It can be confusing to know which claims actually matter and which are just marketing. Not all labels are equal, and understanding the difference helps you make informed, responsible choices for your dog.
Here’s how to spot genuine ethical treats and avoid greenwashing.
1. Common Buzzwords and What They Actually Mean
Some terms sound impressive but can be misleading:
- Natural – often used loosely; may still contain additives
- Sustainable – sometimes refers only to packaging, not ingredient sourcing
- Organic – typically requires certification, but may not cover animal welfare
- Wild-caught – can be positive, but verify if harvesting is ethical and legal
Knowing what each term really implies helps you avoid products that promise more than they deliver.
2. Our Commitment (and Where We Draw the Line)
At Bonza, we go beyond marketing claims:
- Only single-ingredient, additive-free treats
- Sourced from ethical, traceable suppliers
- Transparent about production, origin, and processing
- Prioritise Australian-made
We won’t use buzzwords unless they are backed by clear evidence and standards.
3. Local vs Imported: Not Just About Distance
“Local” doesn’t automatically mean ethical, and imported doesn’t automatically mean bad. What matters is:
- Animal welfare standards in production
- Traceability of ingredients
- Environmental impact from farming practices and transport
We focus on suppliers who meet our standards - though local sourcing often supports transparency and lower environmental impact.
4. Packaging and Waste
Sustainability isn’t just about the ingredients. Packaging can make a big difference:
- Recyclable or compostable materials
- Minimal use of single-use plastics
- Transparent packaging - see what you are buying
When choosing treats, consider the full picture: what’s inside and how it arrives on your shelf.
5. Transparency You Can Check
We believe in making our standards public so you can see for yourself:
- Ingredient lists are complete and clear
- Claims like “wild-caught” or “organic” are verifiable
- Nutritional analysis are provided wherever possible
Transparency builds trust and helps you make better choices for your dog and the planet.
Final Woof
Not every claim on a pet treat is meaningful. By understanding buzzwords and choosing brands that prioritise ethical sourcing, transparency, and sustainability, you can feel confident every time you reach for a treat. With Bonza, you know exactly what you’re feeding your dog – and why it matters.
